Five Ways to Improve Your Speed to Lead
Calling a lead in the first five minutes is 21 times more effective than calling after 30 minutes.
5 Ways to Attract More Customers Through Your Company’s Website
Establish credibility, boost your brand, and attract more customers when you follow website best practices.
Sales Readiness & Relevance: 2 Keys to a Successful Sales Call
Close more deals and create more dedicated clients by ensuring your sales reps have the knowledge, skills, and awareness to effectively engage with homeowners.
How to Grab the Attention of More Homeowners Using Direct Mail Marketing in 3 Easy Steps!
By adding direct mail to your marketing strategy, your home improvement business will have no problem reaching, engaging with, and converting more homeowners.
How Contractors Should Handle Negative Customer Reviews
Bad customer reviews aren’t the end of the world – so long as you know how to respond to them.
Dawn of the Dead (Leads): How to Bring Unsold Opportunities Back to Life
With the right content and tools, you can turn dead leads into new sales. As we’ve learned from every zombie movie out there: dead doesn’t always mean dead. The same goes for unsold opportunities; what you think is a dead lead might actually just be someone who wasn’t ready to buy then but is willing to […]
4 Key Software Features Every Roofing Contractor Needs
Overcome everyday business challenges and grow your roofing business with the right technology and tools. Here at MarketSharp, we’re proud to have home pros with a range of specializations using our contractor-specific CRM system. For that reason, we’re dedicated to educating ourselves about our customers’ different crafts to provide the best resources and expert advice […]
The Good, Better, Best Approach – does it work?
A tiered pricing strategy may just be the key to closing more deals and increasing your average job size. Good, Better, Best pricing – also known as tiered pricing – is a pretty straightforward concept. Essentially, product or service options are presented to consumers at gradually increased prices over each tier, with each option adding […]
Finding (and Keeping) Skilled Labor: Overcoming one of the Biggest Challenges Facing the Home Improvement Industry
Build a stronger workforce by changing your approach to how you recruit, train, and compensate your employees. With a surge in demand for home improvements, it’s crucial you have enough qualified workers so that you don’t have to turn down projects or sacrifice quality to keep up. And while there’s no magic wand you can wave […]
3 Bad Email Habits You Should Leave Behind in 2020
Avoid leaving a bad impression or losing business by stepping up your email game in the new year! Emails often get a bad rap: they flood your inbox, can suck up all your time, and even occasionally lead to misunderstandings. However, when used correctly, email can be a highly effective tool for communicating with your […]
How Home Improvement Pros Can Delight Their Customers by Offering Financing Options
Give your customers the purchasing power to afford the projects they actually want. Every homeowner’s financial situation is different. Some can foot the bill for a new deck or kitchen remodel without blinking an eye, and for others these kinds of improvements can seem unaffordable. The fact of the matter is that, for many homeowners […]
The 5 Minute Rule: How to Streamline Your Lead Response Time
Did you know that new lead inquiries convert 22 times more often when contact is made in 5 minutes or less? If you don’t reply to a lead inquiry quickly, someone else will. It’s as simple as that. When a lead contacts your home improvement company, time is of the essence. By responding instantly, you […]