Contractors don’t need a film studio or a Hollywood budget to make videos that bring in more leads. All you need is a smartphone and a smile.
Video marketing for home remodeling contractors is one of the most powerful tools available today. It’s a direct way to showcase the quality of your work and build trust in your community. When you become a familiar face to local viewers, it can turn them into paying customers.
The biggest hurdle to adopting video marketing is not knowing where to start. Don’t worry. We’ve got you covered.
Want more leads? These easy video marketing ideas and tips help contractors create content that delivers results, and no fancy equipment or film crews are required. Let’s make you a star in your community and your home remodeling business impossible to ignore.
Why Home Remodeling Contractors Should Invest in Video Content
Homeowners are looking for you. They need a trusted home renovation contractor. If you’re an outstanding home remodeling company in a competitive market, video helps them find you.
Here’s why video marketing for contractors is a must:
- Builds trust: Seeing you on video helps people feel like they know you. That trust makes them more likely to open their front door and let you into their house. If you’re impressive, you’ll be the contractor they choose to remodel their bathroom.
- Shows proof of quality work: People remember videos. Videos are better than pictures for showing off projects like your excellent home additions or outdoor decks.
- Connects with local customers: Videos help you stand out when people search for “contractors near me.” You become the go-to home improvement expert.
- Answers questions: Making short videos that answer common questions about home remodeling positions you as helpful and smart.
- Boosts online presence: Search engines love video. Adding videos can make you more visible and help you rank higher. Video content for contractors is a key component of successful home renovation marketing.
RELATED ARTICLE: How to Market & Advertise a Remodeling Business
Types of Simple Yet Effective Construction Marketing Ideas
So, what type of videos should you be making? We’ve got some construction post ideas. The good news? You probably already have a lot of the content.
These simple video content ideas for builders are easy to produce. They don’t require a studio or an editor. It doesn’t matter if the camera angles are perfect. In fact, wobbly videos can make you seem more relatable. You are a home remodeling contractor, not a Hollywood director.
Before-and-After Project Showcases
Homeowners love to see a great transformation. Your potential customers enjoy watching their neighbor’s project come to life.
You can boost leads with video content like before-and-after showcases. Video content for contractors is very effective for attracting new home remodeling clients.
- What to do: Take a quick video of a project before you start, then show the dramatic results after completion. Use your smartphone to walk through the space. Talk about the original problem and how your remodeling company solved it. Tell a story. Tip: It should have a happy ending. Everyone likes to watch a good bathroom remodel marketing video.
- Why it works: A short before-and-after video demonstrates your skill and attention to detail. It highlights the quality of your craftsmanship. Your potential clients visualize what you can do for their home.
“Day in the Life” of Your Crew
When it comes to home remodeling contractors, people hire people, not just companies. Give viewers a glimpse into your typical day. Film you and your team working. What tools do you use?
Show your passion and professionalism. Explain how you plan a project. Keep it short, and focus on showing how organized and dedicated you are. Let your personality shine.
- What to do: Introduce yourself and anyone on your team. Talk about what your company believes in and what makes your business special. Keep it friendly and real.
- Why it works: Seeing the faces of your team builds trust right away. Home projects are personal. Video makes your business feel human and helps make clients more comfortable choosing you.
Quick Tips and How-To Videos
Another good construction post idea is to address typical worries before people even ask. Share quick, useful tips about home care. Give remodeling advice. Show your community that you’re the expert in your field.
This is also an excellent way to demonstrate how contractors can use video to educate their audience.
- What to do: Think about the questions you get asked all the time by potential clients. Make short videos answering each one. For example, “How Long Does a Kitchen Remodel Usually Take?” or “How to Tell if Your Roof Needs Repair?”
- Why it works: These videos give value for free. They show you know your stuff and build trust over time. When someone is ready for a big project, you’ll be the first contractor they think of.
Customer Testimonials and Reviews
There is no better video marketing for contractors than satisfied customer review videos. Customer testimonials are a powerful tool in helping potential clients decide whether to use your services.
- What to do: Ask clients who are happy with your work if they’d be willing to give a short video testimonial. Film them in their renovated space, if possible. Ask them simple questions. What did they like about working with you? How did you solve their problem? Are they happy with the result?
- Why it works: Social proof is persuasive. When potential clients hear from others who’ve had great experiences with your company, it boosts their confidence in your home improvement services.
RELATED ARTICLE: Top 16 Contractor Business Marketing Ideas
Where to Share Your Contractor Videos to Boost Leads
Making great videos is only half the battle. You need to put your video content where potential clients will see it.
It’s important to repurpose your content across multiple channels to maximize its reach and impact. A single video can be sliced and diced for various platforms, ensuring your message gets seen by a wide audience.
Here’s where to share your video clips to get the most leads:
- Your website: This is your home base. Embed your best videos right on your home page. Add videos to your service pages, like your kitchen remodeling page. Include a dedicated video gallery. People visiting your site are already interested, so video can seal the deal.
- YouTube: YouTube is the second-largest search engine. Treat it like a video library for your business. People search YouTube for things like “how to remodel a basement” or “best contractors near me.” Make sure your videos have good titles and descriptions so they can be found.
- Google Business Profile: Your free Google Business Profile is essential for local contractors. It shows up when people search for businesses like yours on Google Maps and Google Search. You can (and should) use video to grow your business by adding clips to your profile. Show off your work and your team, or give a quick tour.
- Social media: Platforms like Facebook, Instagram, and TikTok are great for getting your work seen. Share your before-and-after videos. Upload some day-in-the-life snippets. Encourage conversation. You’ll connect with local homeowners and build a community around your brand.
Tips for Getting Started with Video Marketing for Contractors
Getting started with video content is simpler than you think. Don’t aim for perfection. Shoot for friendly and informative.
- Start simple. You don’t need fancy equipment. Your smartphone is powerful enough. Use natural lighting. Speak clearly and avoid noisy backgrounds so the audio is clear.
- Film horizontally (unless for reels). Always hold your phone sideways in landscape mode when recording. This fills the screen on most computers and TVs, making your videos look professional.
For reels on platforms like Instagram and TikTok, keep your phone vertical so your clip fits the smaller smartphone screen.
- Keep it short and sweet. Most online videos should be under 2 minutes, especially when you’re starting. Get straight to the point. People have short attention spans.
- Use basic editing apps. You don’t need a film studio to trim your videos or add text. User-friendly apps like CapCut, InShot, or iMovie let you cut out mistakes and add music. You can put text on the screen right from your phone
Take Your Contractor Marketing Further
Video is one of the most powerful ways to build trust, generate leads, and stand out in your local market—and it’s just the start. With MarketSharp, you get all-in-one CRM and marketing tools designed to help contractors turn interest into booked jobs.
See how MarketSharp can help you manage leads, automate follow-ups, and grow your remodeling business.