Keeping your home improvement business growing requires acquiring new customers. You’ll need to apply strategies to gain more bathroom remodeling leads to achieve this. The more leads you collect, the more likely you are to capture that business.
In this guide, you’ll learn about the importance of bathroom remodeling leads and the best ways to generate them. Additionally, you’ll gain knowledge of the difference between quality and quantity of leads.
The Importance of Capturing Bathroom Remodeling Leads
Let’s start by defining lead generation. Lead generation involves attracting and converting target audiences interested in your business.
These actions highlight the importance of leads to business health. As a result, it should be a priority. It’s also crucial to understand the potential revenue available. Home improvement services spending increased to $472 billion in 2022, and the projection for 2024 is $485 billion.
Of those dollars, much spending occurs on bathroom remodels. According to Houzz, 86% of people hire professionals for bathroom renovations, and the median spend increased by 60% in 2022.
These numbers showcase the demand in the market. Now, you need a way to capture it.
If you leave lead generation to chance, you may have challenges with sustaining cash flow. Staying busy with jobs must include strategies for lead capture. Failing to make lead generation a primary company strategy could be risky. Competitors may gain the upper hand.
So, what are the positive outcomes of bathroom remodeling lead generation?
Increase Sales
Reaching your sales goals requires a steady stream of leads, as not every interested property owner will move forward. Understanding how many leads you need each month to sustain steady work should be part of your strategy.
Sales will bloom when you execute smart campaigns for lead gen. There are many ways to engage audiences looking for bathroom remodelers. Sales will climb by making lead capture a priority.
Build Brand Awareness
Make your company visible to those in your service area by improving brand awareness. Lead generation tactics get your business in front of those most likely to need your help. They must know about you to consider you as an option.
Brand awareness is a foundational element of your home improvement marketing strategy. By using multiple channels to do this, home and property owners in your area will know your name.
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Stay Competitive and Grow Market Share
The bathroom remodeling industry is highly competitive. No matter your market size or location, you’ll always be competing for leads. The aim is to engage potential customers early and often.
Brand awareness and creating digital interactions with your audience ensures you stand toe to toe with other companies. You must be present in the places and sources people research bathroom remodeling. When you do this well, you have the chance to win the competition for leads and gain market share.
Track Results and Adjust
Lead generation is also critical to your company because you can measure efforts. You can track digital or traditional tactics you use to determine what’s working the best. By reviewing performance data, you can invest more time and dollars in the most successful channels.
Reduce Time-Consuming Cold Calling and Emailing
When you have leads flowing in to respond to, you’ll need to do less cold calling and emailing. These efforts can produce results, but sales staff must put in a lot of time and effort to get one viable lead.
Free up your sales teams to concentrate on warm leads with a strong lead generation plan.
These benefits enable growth for your business, but challenges with bathroom remodeling leads can be present as well.
Common Challenges in Bathroom Remodeling Lead Generation
You may encounter these obstacles:
- Targeting the right audience: Getting your business in front of the right people can be difficult. First, you need to define your ideal buyer. They likely have characteristics of being a homeowner, having a certain income, and living inside your service area. Once you build this persona, you must understand where they look for solutions and be present where they are. This applies to organic search, social media, and listings for home improvement companies.
- Fostering trust and credibility: Potential customers want to know you’re trustworthy and reliable. It can take time, as it’s a big and expensive decision. Once you attract a lead, you need to ensure they can easily view past jobs and see that you’re a reputable company.
- Digital marketing hurdles: Digital marketing encompasses many tactics. Many of these require expertise. You may not have the time or aptitude to keep your digital marketing engine running. Avoid this by either focusing on a few channels, using technology to automate, or working with a partner.
- A lack of customer reviews and testimonials: Customer feedback drives the trust and credibility you hope to form. To earn more, create a strategy to solicit them. You can use email campaigns to request these. Another option is to include a card at the end of the project for your customers with a QR code they scan to leave a review.
The 7 Best Ways to Capture More Bathroom Remodeling Leads
Your home improvement business can achieve more leads with these best practices.
1. Ensure Your Website Is Effective and User-Friendly
When prospects land on your website, their experience impacts if they convert. Your website should load fast and be responsive to any device. The layout and navigation should be intuitive and modern.
From the home page to service offerings to work portfolios, your website should be a lead-generation engine. Be sure that every page has a strong call to action (CTA) that points them to completing a form for a quote or consultation.
2. Optimize Content for Search Engines
Most people looking for bathroom remodelers start by searching. The search will include keywords like “bathroom remodeling” and location. To gain a high local search ranking, you should:
- Make sure all pages follow SEO best practices and include location information.
- Review technical SEO elements outside of content (e.g., metadata, fixing crawl errors, fixing broken links).
- Claim and enhance your Google Business profile. This increases your chances of being part of the Map Pack, a SERP (search engine result page) feature.
3. Leverage Social Media
Social media has become a discovery zone for consumers. One-third of people use it to find products and services. You can create social media profiles that show your credibility and attract leads.
Make social media a place to gain leads by:
- Posting regularly with blogs, before-and-after photos, videos, and relevant third-party content
- Driving customers to leave reviews on your profiles
- Engaging with people who comment on your posts
- Creating campaigns to increase your followers
- Using social media as an ad platform targeting ideal audiences
4. Use Email Marketing for Nurturing Leads
Email marketing nurtures bathroom remodeling leads. It’s a simple way to connect with people interested in your business. It’s also a way to continue the conversation for those not ready to buy. Some great email marketing strategies include:
- Highlighting newly finished jobs
- Sending a monthly newsletter with helpful content
- Communicating special promotions
- Introducing recommended brands for bathroom renovations
FROM ONE OF OUR PARTNERS: Get More Bathroom Remodeling Leads
5. Run Targeted Ad Campaigns
In addition to SEO, social media, and email marketing, targeted ad campaigns deliver leads. You have many options for tactics. Consider these ways to invest your ad dollars:
- Display ads targeted to your audiences’ characteristics.
- Invest in paid search ads to capture those searching purchase-related keywords like “hire a bathroom remodeling company”.
- Run streaming ads targeted to your local audience that play on connected TV (CT)
- Use geofencing ads, which “fence” a physical space and display ads within the location
- Purchase banner ads on websites consumers use to research home improvement companies (e.g., Houzz, Angi, Porch, etc.)
6. Apply Conversion Optimization Techniques
Conversion optimization occurs when testing different tactics. You can learn what resonates with customers. By experimenting, you know what works the best. Some ways to do this include:
- A/B testing landing pages
- Adding live chat support on your website to answer questions immediately
- Offering free consultations as a first conversion point
7. Start a Referral Program
Incentivize past customers to refer a friend. Leads from this strategy tend to be of high quality. A customer referral starts with trust. You can make this program visible on your website and promote it through email marketing and social media posts.
An example would be, “Get 10% off your next remodel job by referring us to friends and family.”
Quality vs. Quantity of Leads
In the case of lead generation, quality has greater value than quantity. Collecting a lot of leads that go nowhere wastes time and money. If you’re experiencing many leads you cannot qualify, you must address why. Is your campaign too broad? Is the audience not defined enough?
Quality leads are the result of a developed strategy. You’ve defined the target audience appropriately, created relevant messaging, and are meeting them where they are.
To filter and organize leads for quality over quantity, follow this advice:
- Segment leads based on characteristics and behaviors to weed out any with low intent.
- Implement lead scoring to prioritize based on readiness to buy.
- Use a CRM system to convert leads to sales.
- Automate workflows to prequalify leads based on the criteria you set.
Top Tips for Capturing More Bathroom Remodeling Leads
Start with these action items to capture more bathroom remodeling leads:
- Review current inbound marketing efforts and identify gaps.
- Refresh or create a marketing strategy for generating more leads.
- Develop a way to measure your lead generation efforts.
- Research remodeling leads software options.
- Check out what your competitors are doing online for ideas.