How To Choose the Best Home Improvement Company Name 

Congratulations on deciding to start your own home improvement company! You are one of the lucky few whose knack for remodeling allows you to be an entrepreneur and become your own boss.  

But how is the home improvement market?  

During the pandemic, there was an unprecedented remodeling boom. People were confined to their homes and had to adjust. They modified their living spaces to accommodate the strange new world of classrooms in the kitchen and offices in the basement. 

As life returned to normal, the heady spending for home improvements decreased. Higher borrowing costs and economic uncertainty have also affected the renovation market. 

But it’s not all doom and gloom.  

The home improvement market is still estimated to increase to a robust $485 billion by the end of 2024. In the United States, the home improvement industry is forecast to exceed $600 billion by 2027. 

As long as there are homes, people will remodel and improve them. Your new company will be there to help. 

The first step to making your dream of owning a remodeling company official is to pick the perfect handle. 

Your name should not be a random collection of words. It’s a powerful tool that reflects your brand identity and attracts your ideal customer. 

In this article, we’ll walk you through setting your business apart by choosing the best home improvement company name. Let’s get started. 

Research Phase 

Research is likely the phase you’re in now—just beginning to consider the possibilities and impact of your choice.  

The name of your home improvement company is the foundation of your brand identity. It’s the first impression potential customers have of your business. And, it’s key to how easily they will find you online. 

It’s tempting to jump straight into brainstorming names. But doing some research first will start you off in the right direction. 

Know Your Competition. 

Make a list of other home improvement companies in your target area. Identify what’s already out there so you don’t unintentionally copy the names of established businesses. 

Analyze their names, too. Are there any common themes or trends? That might clue you in on customer preferences or areas that aren’t being served. 

Identify Your Target Audience. 

Who are you trying to reach? Imagine your ideal customer. What are their needs? A name that resonates with young, first-time homeowners will differ from one that targets luxury renovation clients.  

Are your clients cosmopolitan and trendy? Do they prioritize affordability and speed? Are they looking for a reliable, experienced company? Knowing your target audience will help you choose a company name that appeals to them. 

Leverage Keyword Research Tools. 

Don’t underestimate the power of search engine optimization (SEO) when choosing your company name. Utilize keyword research tools to see what words potential customers might use when they search for home improvement services.  

Do you specialize in roofing? Build decks? Use eco-friendly materials? Think about incorporating some of these keywords into your company name. But remember that your priority should be readability and memorability, not keyword stuffing. 

FROM ONE OF OUR PARTNERS: How to Start a Home Renovation Business 

Brand Identity and Positioning for Your Home Improvement Company Name 

Choosing a name goes beyond finding something catchy. It should be an extension of your brand identity and core values. It should be the image you want to project. 

Your company name should define your mission (what you do) and your vision (what you strive to be). If your mission is to provide luxury services at premium prices, your name should reflect that. If you want to deliver affordable, high-quality exterior renovations, your name should capture the essence of that vision. 

Every company has unique selling points (USPs). What makes your company remarkable? Are you known for low cost and speed? Do you offer a unique service? Or maybe your exceptional craftsmanship stands out. Think about what sets you apart from the competition. 

If you’ve put together a team of seasoned professionals with a proven track record, a name like “Mastercraft Exteriors” sums that up. If you offer competitive rates or financing options, consider a name like “Affordable Home Improvement.” 

A memorable name is also a powerful marketing tool that fuels valuable word-of-mouth marketing. The easier it is for customers to remember your company name, the more likely they are to recommend you to friends and family. 

Creativity and Memorability in Home Improvement Company Names 

Once you’ve defined your target audience and brand identity, it’s time to get creative. Here are a few brainstorming tips for coming up with some catchy company names that will stick in your customers’ minds: 

Use Wordplay and Rhyme. 

You want a professional name that inspires confidence while still being catchy. Consider names that roll off the tongue, like “Peak Performance Roofing” or “Exact Exteriors.” Keep it clever, not gimmicky. 

Keep It Short and Sweet. 

Simple is best. Aim for two to three words that are easy to understand, remember, and pronounce. Avoid trendy or odd spellings. What may seem commonplace now may not age well. 

Connect With Feelings. 

Choose a name that evokes positive emotions about home improvement.  

Think about how you want someone to feel when they hear your company’s name. “Sturdy Siding Specialist” says you’re reliable. “Dream Deck Designers” taps into your customer’s desire for an amazing outdoor space. 

Get Feedback. 

Ask for honest opinions to see if your name hits the mark.  

With so much riding on it, the pressure might lead to picking a name that sounds good in theory but does not reach your target audience. Ask people to repeat the name back to you after hearing it once. It might be too complex or forgettable if they struggle to remember it. 

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Domain Availability and SEO Considerations 

Your company name is often the first thing people encounter online. In the competitive world of home improvement, a strong online first impression means everything.  

Your company name is more than a label. It is the cornerstone of your brand identity and the spotlight that attracts potential customers. It is the foundation for a powerful presence in the digital world. 

But before you get too attached to a name you think is perfect, it’s crucial to consider the digital landscape. Domain availability and SEO are vital in finalizing your choice of the best home improvement company name. 

The Power of Domain Names 

Your domain name is your company’s internet address. It identifies your online home. It’s how potential customers find you in the vast virtual universe. 

Imagine all the hard work you put into crafting the perfect name. Then, you discover that the domain it matches has already been taken. Checking domain availability early on saves you time and frustration. 

The place to start is with a domain registrar. Domain registrars serve as a proxy to ensure you’re the recognized owner of any particular domain name. 

There are many domain registrars where you can easily check the availability of your chosen name. Every reputable domain registrar offers a domain name search tool on their website. Here are a few: 

  • is a well-established American domain registrar and web hosting company. 
  • Bluehost: Bluehost offers domain registration alongside web hosting plans. 
  • Namecheap: Namecheap is a good example of selecting a clear, concise domain name. Namecheap delivers on its company name. 
  • Hover: Based in Canada, Hover is pricier, but you can dial the phone number and speak to a customer service representative. 

Once you pick a domain registrar, enter your desired domain name in the search bar and hit enter. The tool will instantly tell you whether the domain is available or already registered. 

If your ideal domain name is unavailable, try using hyphens or underscores. Another trick is to add the name of your town after your company’s name so that “” becomes “” 

SEO-Friendly: Getting Found in the Digital Age 

A clear, powerful, SEO-friendly company name helps your website rank higher in search engine results pages (SERPs). Good search engine optimization is like having a prime storefront location on the busiest street in town. 

To be SEO-optimized, your company name should contain keywords that potential customers might use when searching for home improvement services. Strategic SEO is important for driving traffic to your website. 

When your website consistently ranks high in search results for relevant keywords, it sends a strong message to potential customers. It suggests your website is a valuable resource and that your home improvement company is trustworthy. 

6 Quick Tips To Choose the Best Home Improvement Company Name 

Now that we have reviewed some crucial preparation steps, it’s time to get down to brass tacks. Choosing the best name for your home improvement company is a highly individual process, but there are some specific ways you can help narrow down your options. 

Here are six tips to kick off your naming process: 

1. Write Out Your Mission and Vision Statements.

Sit down with a pen and paper and create your mission statement. State what your home improvement company does, how it does it, and why it does it. Explain the service you’re offering. Outline your core values. What is your vision for the future? What impact do you want to make on your community? 

2. Brainstorm. 

Set a timer for 10 minutes. Jot down any words related to home improvement that pop into your mind. Don’t judge. Just write. 

3. Browse Social Media. 

Check social media platforms like Instagram and Facebook for inspiration. Search relevant hashtags. Scroll through visually appealing accounts related to home improvement. 

4. Visualize Your Ideal Customer. 

What is their age? Gender? Location? Is your ideal customer a middle-aged customer with a dog and two teenagers? Do they golf? Play tennis? Have fun and create characters. Give them names. 

5. Join Online Communities. 

Sign up for online remodeling forums or home improvement social media groups in your target market. Run a poll with names and ask for honest feedback. 

6. Design a Logo. 

Create a mock-up logo for your top three names. There are plenty of free logo design makers like Canva and Logo, where you can input your name ideas and design one for each. This might help you narrow them down to the best home improvement company name to suit your style.  

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