A well-designed business card will help your remodeling business stand out from the competition and attract new customers.
Handing out your card is a great way to share your contact information. But it’s also a powerful marketing tool. As such, you can’t just throw anything on that 3.5- by 2-inch space and expect the quote requests to start coming in.
So, what should your business card look like?
In this guide, we cover the key elements you need. Plus, we’ll offer five remodeling business card ideas to help you get started on your design.
The Power of Business Cards in Branding
Your business card is more than a calling card. It’s an opportunity to create a good impression and motivate a call or email.
When your card design resonates with your target audience’s values, it can help you build relationships with new and current customers. People feel more connected to brands that share their values, and 82% of consumers want a brand’s values to align with theirs.
They also respond favorably to consistent branding. Ensuring your remodeling business card design reflects the rest of your branding can lead to higher revenue. Research shows that brand consistency can boost revenue by 10 to 20%.
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The Benefits of Creative Remodeling Business Cards
Using a creative design takes the impact of your business card a step further.
An engaging design can:
Differentiate Your Brand from Competitors
When choosing between several remodeling service providers, creativity gets you noticed. People are more likely to reach out to brands with character and personality over more generic brands.
Increase Brand Recognition
People are more likely to remember your brand if the design on your card stands out to them. They’ll notice your branding in public, even if only in passing. That recognition increases top-of-mind awareness as well.
Demonstrate Professionalism
Show off your remodeling business’s attention to detail and commitment to quality. A creative business card signals to customers that you care about how things look. That lets them know you’ll likely have the same high standards for their remodel.
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Elements of Creative Remodeling Business Cards
Design is key. But before you start getting creative, take a look at the elements you should include on your card. Here is a list detailing elements you should include on your card.
- Company name—Your name should stand out with bold text or color contrast. It can be in the center of your card or the top third.
- Your name and title—Include this information in a smaller font under the company name.
- Phone number—In the construction industry, phone calls are still common. Include your phone number and, if you have one, your fax number.
- Email address—Some customers prefer email to request quotes and get updates. List your email under the phone number.
- Website—List your website under the email address or at the bottom of your card.
- Social media—List your social media handles under your email address.
- Logo—Place the logo prominently in your card’s design.
Download this template to get started
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You’ll also decide on design details, including the following:
Fonts
Your font might be traditional, modern, elegant, or fun. The font you choose should reflect how you want your business to be perceived. Whatever you choose will shape how customers feel about your brand.
Colors
As a remodeling business, stick with earthy and neutral tones. Rustic browns and metallics. Blacks and whites. Elegant neutrals like cream, eggshell, and coffee. All these colors fit with a construction and remodeling theme.
If your brand logo is colorful, that’s fine. Simply pair the colors with an uncluttered background so your logo stands out.
Texture and Material
Think about how the texture and material relate to your brand and target audience.
For example, a stainless steel card looks and feels modern and sleek. A heavy cardstock exudes professionalism and quality. A cross-hatched texture creates a natural fabric feel that works well for eco-conscious remodeling brands. A card with embossed shapes adds personality.
Images and Graphics
You can go minimalistic and only include your logo and text. Or, your card could feature:
- A photo of a remodel
- Industry-related graphics, such as tools or houses
- Industry-related backgrounds, such as wood, brick, or granite
Your business card design can speak volumes about your values, commitment to craftsmanship, and the type of remodeling work you specialize in. So, think carefully about each element you decide to include.
Design Ideas for Remodeling Business Cards
Now that you know what to include, it’s time for the design.
Here are five remodeling business card ideas that you can use for inspiration:
Ruler Design
Show off your passion for precision with a ruler design. Add inches or centimeters (or both) to one of the card edges, turning the business card into a handy measuring tool.
Metallic Saw Design
Use a metallic material for your card to match some of the tools of the trade. You can also include related imagery, such as the edge of a saw blade.
Wood Grain Design
A luxury wood flooring background can help your business card stand out. This look also gives potential customers a feel for the level of craftsmanship you provide.
You could print the wood grain on cardstock or choose to print on actual thin slices of wood for added interest. There are several companies that offer this service.
Tool Table Design
Give customers a feel for your commitment to artistry with an image of traditional tools laid out on a worktable. Opt for hand tools, such as hammers, wrenches, and saws, rather than power tools. This traditional aesthetic creates a sense of warmth and authenticity.
Remodel-in-Progress Design
Use a high-quality image of a remodel in progress as your background. There are two ways to do this:
- Use a photograph that shows half a room that’s still being worked on. There might be a ladder, paint buckets, and a half-painted wall. The other half of the image is a beautifully finished remodel.
- Make half of the image a sketch and the other half the finished remodel.
You can also take an interactive or functional approach. For instance, your card could double as a multi-tool. Or, it could open up to reveal a paint color fan deck.
No matter what route you take for your design, be sure it reflects your brand, your niche, and your customers.
If you target luxury homes, your card material, fonts, colors, and design elements should also be sophisticated and elegant.
On the other hand, your company might specialize in remodels that focus on energy efficiency or upcycling. Then, you might want green tones and down-to-earth fonts. Or you could feature natural materials in your background.
The more you personalize and customize, the more likely your card design will resonate with the people most likely to use your remodeling services.
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Practical Considerations for Remodeling Business Cards
While being creative can help your brand stand out and bring in more leads, you do have to keep a few practical considerations in mind.
Most business cards are 3.5 by 2 inches for a reason. Any larger or smaller, and they won’t fit in your customers’ wallets.
As with the size, if you use a unique shape, it might be more difficult for your potential customers to carry your card around.
Innovative design gets attention. But, if your design is too complex, your card might not be able to do its job as a calling card. Make sure you balance design with practicality. People should be able to clearly see your company name and contact info.
Boost Your Business Cards with 3 Take-Action Tips
An attractive, memorable, on-brand business card is a must for remodeling businesses of any size. So, whether you’re planning on upgrading your current card or you’re a new company building your brand for the first time, it’s important to begin right away.
Here are three things you can do now to get started:
Sketch Three or Four Ideas.
Then, share these ideas with your team and business partners for feedback. If you decide to enlist professional design help, they can use the sketches as a jumping-off point.
Look Into Printing and Production.
There are multitudes of printing options available, from local print shops to online companies. Each has its pros and cons. Decide what company you’ll use to print your business cards so you can place an order once your design is finalized.
Estimate Your Budget.
How much can you spend on design, card materials, and printing? Some printing companies offer help with design, which is beneficial if you want to cut down on the number of steps you have to take.