Part 2 – Fall in Love with Calling Leads: 6 Simple Steps to Increase your Win Rate with Homeowners
Remodeler Insight Blog Post by: An industry affiliate partner, Modernize Part 2: Leading Your Business into the Future Welcome to our three-part series on home improvement lead generation, where we discuss marketing techniques that work for busy residential contractors. In the first part of the series, we talked about why today’s home improvement professionals need […]
Part 1 – Building a Marketing Strategy That Works: Lead Generation for Today’s Residential Contractors
Remodeler Insight Blog Post by: An industry affiliate partner, Modernize Part 1: Why You Need a Lead Generation Strategy Welcome to our three-part series on home improvement lead generation, where we discuss marketing techniques that work for busy residential contractors. In the first part of the series, we’ll focus on why you need leads, and […]
Let’s Chat! Why in 2017 quick communication is not just critical, its strategic.
Let’s Chat! Why in 2017 quick communication is not just critical, its strategic. How easy is it for your customers to get a hold of you? How do they do it? Email, phone, contact page on your website, bat signal? It’s a pretty safe bet that unless you are large firm, you don’t use chat. […]
Is Your In-Home Presentation Unique and Powerful (or Unremarkable)?
Why are we still so quick to embrace some technologies and equally as quick to reject others… even when the one’s we are rejecting stand to make our lives and work infinitely less complex and more professional? I think it all comes down to a fear of the unknown… a desire to avoid things that […]
Pre-Appointment Marketing: Three Easy Steps to Increased Lead Conversion
A contractor-focused blog post by Jason Oefstedahl, CEO of MarketSharp What happens after you schedule an appointment with a prospect? You go to the appointment, sure… but what do you do between when you schedule and when you show up? For many, the answer is: “Nothing.” Maybe you’ll shoot off a quick email or text […]
What’s The Number One Asset in Your Remodeling Business? Could It Be Your Database?
Your work truck, your service vans…are they worth more or less now than when you bought them? Every day you use them, they lose value…as do your tools, your phones and other business “assets.” But your Database…if maintained and nurtured, grows year over year, making your business more and more valuable. In the mid-90’s, I […]
4 Steps to Thrilling Your Clients and Strengthening Your Online Reputation
I recently spoke with an angry homeowner fed up with his remodeling contractor. Why? Was the contractor horrible? Was the homeowner unrealistic? It doesn’t matter, and that is the root of the problem for contractors. Even if a homeowner is wrong, he or she can still do damage with one negative Yelp review, a nasty […]