How Much Repeat & Referral Business Are You Losing By Not Consistently Marketing To Past Customers?
If you’re a plumbing contractor, you know the story…
You’re out driving around and happen to pass by a customer’s home. And to your dismay, your competitor’s job sign is in their front yard!
Nothing stings quite like it.
What gives? Why didn’t your customer call YOU? The project you completed for them went great. They were ecstatic. It was sunshine and rainbows the entire way.
More than likely, your customer simply forgot about your company or didn’t realize you offered other services like water treatment, indoor air quality, water testing, or home winterizing. And this is because YOU didn’t nurture the relationship with periodic marketing touches.
As a result, you lose out not just on repeat business, but also referral business—two of the highest-quality yet lowest-cost lead sources out there!
Here are the consequences of not marketing for repeat and referral business…
- No past-customer marketing…losing low-cost leads
- Losing low-cost leads… losing sales to competitors
- Losing sales to competitors… fewer high-margin sales
- Fewer high-margin sales… lower profits!
In other words: lower sales, smaller margins, and higher overhead. A triple-whammy of awful.
How To Stop Missing Out On Repeat & Referral Business Right Now
MarketSharp CRM software is a contractor-specific program designed to help plumbers like you boost repeats and referrals in a BIG way.
MarketSharp will precisely cross-market your products to trigger an ongoing stream of low-cost repeat and referral business. Here are just a few ways MarketSharp can assist you…
- Track and manage ALL your customer’s contact and job details.
- Automate your follow up efforts.
- Make a great—and lasting—first impression with proper “After The Sale” courtesy correspondence.
- Gain valuable feedback with completion certificates and post-job surveys to “set the stage” for future business.
- Utilize an intensive customer-loyalty follow-up program to consistently drive low-cost, high-quality leads.
And here’s the best part—you don’t have to be a computer wizard to do all this!
To see how MarketSharp CRM software can help plumbing contractors effortlessly boost repeats and referrals, click here to schedule a free Live Demo. We’ll walk you through the MarketSharp program and show you how it can dramatically improve your business from top to bottom.
What MarketSharp Clients Are Saying…
“MarketSharp has helped our business tremendously in a short period of time.
Going into the second month, our sales have almost tripled vs. our August sales. Keeping track of existing customers and using the tools in MarketSharp to follow up with leads, and existing customers has really increased our level of customer service. It was hard getting my partner on board (he’s not very computer savvy), but now even he is recognizing the power of this program.
We recently did our first mailer in Newport, KY 1/4 mile around a roof job, and near our office. It resulted in 3 sales within our mailer range and 5 more referrals on top of that! We only spent $300 on postcards and postage.
We have yet to unleash the full power of this program, and are in the process of hiring 3 more sale people and a part-time office assistant. MarketSharp has really gotten us off the ground quickly.” – Rick Sepulveda, Dr. Roof