In the words of Frank Sinatra: “the best is yet to come.”
With the end of the year rapidly approaching, it’s time to think about how your home improvement company can increase productivity in the new year and knock 2021 out of the park. Coming off the heat of busy season, you may feel overworked and ready to sit back, relax, and enjoy the holidays— which is absolutely something you should do – but carving out time for some strategic business planning can go a long way towards helping you achieve your goals. By taking a moment to reflect on your business’s progress this past year, you’ll be in a better position to piece together your business’s plan of attack for 2021.
Reflect on This Past Year’s Business Activity
Now’s the time to look at how your business performed over the past year. Dive into every corner of your business, from marketing efforts to employees to processes, and assess what’s working — and of course, what’s not working. Think about the specific goals you set for 2020 — did you achieve them? If not, decide on if those goals are realistic for next year, or if you should you set your sights on different objectives. When reflecting on this past year, be sure to consider the following aspects of your organization:
1. Your Products and Services
Is what you’re offering actually selling? By evaluating each of your products and/or services, you can get a grasp on which aren’t performing and seek out more profitable options. It’s also important you keep up with what your target customer base actually wants. To gain insights about what products/services will attract more business, consider your customers’ pain points, or even try reading what’s said about your products on review sites like Yelp. Once you know what your customers are looking for, you’ll gain a competitive advantage by incorporating those desired products into your remodeling business.
2. Your People
If you have plans to scale this year, then you’ll want to take a good look at who you have on your team in order to assess where you increase productivity and grow. By leveraging MarketSharp’s industry-specific CRM system, home improvement pros can easily track and report on sales volume and close ratios to gain powerful insights into employee performance. Should you have staff not bringing much to the table, you’ll need to either figure out a way to drive their performance or cut them loose. And when you’re ready to bring on more people, be sure to revisit your hiring process and job descriptions to make sure they’re straightforward and clear in what you’re looking for.
3. Your Pipeline
When reflecting on leads in your pipeline, think about the time and effort you’re putting into each touchpoint versus what you’re getting back. While you should deliver the best and most professional service every time you make contact with a prospective customer, you shouldn’t let those that are unresponsive or indecisive suck up all of your time. However, bigger opportunities sometimes just require more attention and persistency. The important thing is that you know how to identify which leads are worth it and which aren’t. If your prospect isn’t seemingly invested in the relationship you’re trying to build, you’re likely better off moving on to the next lead in your list.
4. Your Marketing
Marketing matters, so make sure your efforts count in the new year! By evaluating your marketing’s return on investment, you can make better decisions about where you’re allocating your budget. But if you really want to generate cost-effective leads, use a CRM system like MarketSharp. MarketSharp comes equipped with several tools to enhance your marketing, whether you want to capture leads from the internet, market to neighborhoods where you’ve completed jobs in the past, or use call center scripting, MarketSharp makes it inexpensive and easy to explore new marketing avenues.
Reflecting on your business’s progress over the last year can help you decide what you need to further develop your company in 2021. By understanding what worked for your company and what didn’t, you’ll be able to make better business decisions and have a more profitable, more productive, and more successful year than the last.
MarketSharp is here to help!
If you really want to hit the ground running in 2021, consider integrating MarketSharp’s CRM system into your home improvement business. With abilities to automate time-consuming and repetitive tasks, centralize your data, and streamline your processes, it’s a no-brainer that using MarketSharp will help your business increase productivity and get more done in the new year.
To learn about how you can start 2021 off on the right foot with MarketSharp, schedule a demo with a member of our team!