My initial perception of MarketSharp was a strong desire to own it because I could see that it would make many of our ideas for our business easily achievable.  Because of MarketSharp we did not have to “recreate the wheel” in so many areas of our business.  I was only reluctant to spend the money, I knew it would be worth it but it is a significant investment.  I feel in control of my business. 

Because of the reporting features of MS I can tell for sure which advertising is working and provides good return for my investment, and which sales people are actually worth giving my valuable leads to.  That alone is worth the price of MS.  For the first time in 11 years in business, I do not have a problem with leads slipping through the cracks.  My customers feel like they are better taken care of and our repeat and referral business is growing like crazy since we can now strategically, and systematically solicit our past customers for repeat and referral business.

Just a note to let you know that MarketSharp is living up to our expectations and more.  Our lead cost is down, sales are up and the percentages you implied are a reality.  With MarketSharp, we really can manage our lead numbers!