Remodeling Industry to Continue Growth in 2011!
What began as a slight upswing for the home remodeling market in 2010 may prove better than expected in 2011. Great news for contractors around the country! According to the Harvard University’s Remodeling Activity index from their Joint Center for Housing Studies, home improvement is expected to reach $130 million by next year after seeing double-digit growth in the first quarter. View News Release » Read More →
Lead paint law suit: Coalition files suit over “opt-out” provision
NAHB & Window & Door Manufacturers Association to Sue EPA Over Lead Paint Regulations A coalition of housing industry groups, including the National Association of Home Builders and the Window & Door Manufacturers Association, are filing a suit against the federal Environmental Protection Agency for removing the “opt-out” provision from its Lead: Renovation, Repair and Painting rule. The group is challenging EPA’s... [Read More...]
Upswing Likely for U.S. Home Improvement Spending
A gradually improving U.S. economy and signs of housing market stabilization may lead to a modest increase in home improvement spending this year, according to Fitch Ratings in a new report. The home improvement industry is showing early signs of a moderate recovery following three years of declines. There are also early indications that homeowners, although still cautious, are somewhat more willing to undertake discretionary-type projects and purchases.... [Read More...]
The power of direct mail — Delivered!
Direct mail rises to the classic marketing challenge — finding, communicating with, and keeping customers — better than any other marketing medium available: First, unlike television, newspapers, radio, and other non-targeted marketing media, you can use direct mail to target only the most likely prospects for your products and services. That means you aren’t spending time and money reaching people who have no interest in your offer. Second,... [Read More...]
NEW! MarketSharp M: Web-based lead, customer and job tracking
MarketSharpm, a marketing and management system for the home improvement industry, provides users advanced functionality in lead generation and marketing; searching and filtering for instant data retrieval; lead, customer and job tracking; production and service management; and reporting and data analysis, the supplier reports. Operating on a Web-based platform, the software now allows users to access the program from any computer connected to the... [Read More...]
MarketSharp Launches New Version of MarketSharp Software
MarketSharp has announced the launch of the newest version of software, MarketSharp M, a marketing and management system for the home improvement industry. MarketSharp M will allow users advanced functionality in lead generation and marketing; searching and filtering for instant data retrieval; lead, customer and job tracking; production and service management; and reporting and data analysis. New features of the software include a Web-based platform,... [Read More...]
