Part 1: Cracking the CODE on Lead Generation!

Part 1: Cracking the CODE on Lead Generation for 2012! What’s Working… What’s Not?

Presenter: Dave Yoho & David Alan Yoho, Dave Yoho Associates plus 3 guest industry experts!

Archive Date: November 15, 2011

View Recorded Webinar Now!

Remember the good ole days when lead generation was EASY and CHEAP? You placed an inexpensive ad, the phone rang, you set an appointment and your salespeople closed the sale… repeat process!! Well, here’s a news flash for you… TIMES HAVE CHANGED! But here is the good news… it still can be simple and inexpensive to generate leads if you crack today’s lead generation code! The trick is to know what works and what doesn’t in today’s new marketplace.

That’s exactly what we will be discussing in this fast paced session presented by Dave Yoho and David Alan Yoho, from Dave Yoho Associates along with other guest industry experts.

You CAN increase your lead flow and you CAN lower your marketing costs. If you are currently struggling with Lead Generation for your company…this session is for you! The webinar is part 1 of a 2 part series and will focus on what is REALLY working in the field to generate leads.

During this important webinar you will discover…

• How to attract the “little or no” competition lead
• New methods to overcome high costs and low performance
• Methods to properly identify the type of lead your salespeople can sell
• The reasons why most canvassing programs fail
• How to make “radiation marketing” work every time
• How to effectively stimulate more “self generated” leads
• How much you should budget for your lead generation efforts
• The “how-to’s” of profitable “Personal Contact” Marketing
• A confirmation process which increases in-home presentation (demo) rates yet doesn’t offend your customer
• Why you need to go beyond having a “rehash” program and the role your database plays
• What role scripts play in converting a raw inquiry to a solid, set appointment
• The right mix between “Online” and “Offline” marketing strategies
• How internet leads differ from other types of leads and why they must be handled differently
• Much More!

To Sum Up… If you’re not generating enough leads for your salespeople AND/OR if your lead and marketing costs are too high, don’t miss this important educational event. Let us give you actionable ideas on how you can CRACK the CODE on your lead generation efforts!

(don’t forget to turn up your computer speakers)

ABOUT THE PRESENTERS:

Dave Yoho, David Alan Yoho and Brian Smith are all top industry consultants and have decades of experience training salespeople in the remodeling/home improvement sector.

Dave Yoho Associates (DYA) is the oldest, largest and most successful consulting groups operating within North America. Since 1962, they have been dedicated to improving productivity and profit for their clients. They maintain a primary niche within the building products and home improvement industry. For more information about DYA visit www.daveyoho.com