Getting Website Visitors to TAKE ACTION!
Getting Website Visitors to TAKE ACTION: 5 Proven Strategies To Convert Your Web Traffic Into BUYING Customers
Presenter: Joaquin Erazo, Jr., Senior VP of Marketing with Case Design/RemodelingArchive Date: August 3, 2011
Let’s face it. The internet has changed the way consumers research and make purchasing decisions. Did you know OVER 70% of consumers start their search for information on remodeling or home improvements by visiting the Internet first? Wow!!!! We have all changed our marketing strategies and tactics to respond to this new behavior. In fact, most companies have been able to successfully drive traffic to their websites with visitors but here’s the big question…
Where In The World Are All The Qualified Leads??
This is where things get interesting! Just how many of these visitors are resulting solid opportunities for your company to fully present your services? Sometimes we are a little too close to our businesses. We understand our competitive environment and work hard to differentiate our companies from the competition. But have you taken a big step back and thought about your web content and site navigation from a potential buyer’s perspective?Here’s Some GREAT News…
Sometimes it’s easier to convert your existing traffic into leads than it is to generate more traffic to your website. In this important webinar, Joaquin Erazo, Jr. – Senior VP of Marketing with Case Design/Remodeling, will walk you through a series of strategies and tactics to dramatically increase the conversions on your site.
In this important webinar, you will discover:
- How you can structure your website to be a customer magnet… and convert traffic to leads
- How to easily identify where your web strategies are falling short (critical to know and easy to find out)
- Simple changes to your website which will engage visitors to take a next step
- How to build credibility for your company by helping you webpage visitors make the right decisions
- Increase the amount of leads you get from your existing web traffic
- Why the “lack” of speed kills your web conversion success
- How to be sure your site captures the interest and engages both NOW buyers and FUTURE buyers (essential)
- Important ways to clearly differentiate your company from competitors
- Much More!
(don’t forget to turn up your speakers)
ABOUT THE PRESENTER:
Joaquin Erazo Jr. brings over 23 years of experience in senior marketing positions. He currently leads all marketing, advertising, public relations, and web-based strategies for the Case Design/Remodeling, one of the country’s most successful remodeling companies. He and his team have been valuable contributors to building the Case brand in the Washington DC market as well as across the country through Case’s franchisees and licensees. A passionate out-of-the-box thinker he’s also a recognized national speaker and marketing expert who regularly speaks at industry trade shows, events, and is called upon for expert advice on marketing topics by editors from industry publications as well as Wired, The Washington Post, Marketing Today, Advertising Age, Kiplinger, Entrepreneur and others.
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