Increase Your Marketing Results!
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Webinar Title: Remodelers: 5 Strategies to INCREASE Your Marketing Results… without spending a Dime!
Presenter: Rich Harshaw, Monopolize Your Marketplace
Archive Date: April 28, 2010
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WEBINAR DETAILS:
Remodelers: 5 Strategies to INCREASE Your Marketing Results… without spending a Dime!
View Recorded Webinar Now!
with Rich Harshaw from Monopolize Your Marketplace
Question: Does your company have all the leads you need to grow your business and maintain your profits?
Let’s get right to the point. Lead costs are rising dramatically. Additionally, ‘marketing clutter’ has substantially diminished response rates on the ‘tried and true’ advertising methods of yesteryear. Bottom line… LESS results while spending MORE money! So what gives? Is there a solution to this industry-wide dilemma?
Fortunately yes, and that’s exactly what we will be discussing in this fast-paced session presented by Rich Harshaw, author of “Monopolize Your Marketplace” and top industry consultant. You CAN increase your lead flow and you CAN lower your marketing costs. If you have ever struggled with creating effective advertising/marketing for your company…this session is for you!
Some of the powerful items covered include…
- How to effectively separate your company from your competition (without this… you’re dead in the water)
- How to increase your closing ratios 20% BEFORE your salesperson arrives at the prospect’s home (ingenious)
- Why “information offers” will keep your lead pipeline full of buyers
- What marketing is really supposed to do… and why most marketing doesn’t do it.
- The ‘Marketing Equation’ and its components (understanding THIS alone will skyrocket your advertising results)
- How to evaluate any marketing piece (newspaper ad, direct mail piece, radio/tv ad, yellow page ad, etc.) you ever write…be able to predict results before spending a ton of money.
- Why “platitudes” always kill the effectiveness of your marketing. Discover how to avoid them like the plague
- The simple “web strategy” that is critical to convert the casual “tire kicker” to a serious buyer (most companies completely miss the mark here)
- How to effectively see the world through your prospect’s eyes
- Much More!
Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this session is for you.
(don’t forget to turn up your speakers)
ABOUT THE PRESENTER:
Rich Harshaw, Monopolize Your Marketplace, Dallas, TX. Back for a return engagement, we are pleased to have Rich Harshaw be our presenter for this important session on marketing and lead generation. Rich is a marketing pro with many years of marketing experience. Rich has spent the past 5 years consulting with many of the top remodeling companies in the country so he KNOWS what works and what doesn’t!
In addition to being the author of the hardback book “Monopolize Your Marketplace”, Rich is also a columnist for Replacement Contractor Magazine and speaks at many national industry events.
WEBINAR SPONSORS & HOSTS:
