Let’s Get More Leads!
Lookin’ for Leads in All the Wrong Places?
You remember the song don’t you? Released in 1980 by Johnny Lee, “Lookin’ for Love” spent 3 weeks on top of the Billboard charts. Well, it’s 2010 now and many remodelers would LOVE to know where all the LEADS are to be found. With that in mind, the question bears asking…
Are you indeed looking for fresh, responsive leads in all the WRONG places?
You’ve probably noticed. The days of generating an abundance of inexpensive leads with random, shotgun advertising are over! The traditional advertising methods of yesterday just don’t cut it anymore. The successful marketer of today (and tomorrow) is excelling in “Micro-Marketing” to responsive, laser targeted groups.
So what the heck is Micro-Marketing?
Wikipedia describes it as…
“The practice of tailoring marketing strategies within a smaller region or group where a marketing message is crafted more personally to the recipient.”
Why Are New Homeowners Some of the Best Prospects for Your Remodeling Business?
Do you realize that each year approximately 20% of the homeowners in your market area will move out and relocate? But, the good news is those homes will be acquired by fresh new homeowners who are MUCH MORE likely to be interested in your products!
Statistics show that people who have recently bought a new existing home purchase more products and services in the first 6 months after moving in than an established resident spends in a 2 year period. Wow!
Tapping This Market Is Easier Than You Think!
It is critical that your marketing strategies include target marketing to these new homeowners during the pending economic upswing. Not doing so will hurt your business and cost you money. It’s really quite simple and easy with MarketSharp. You don’t have to drive around town and look for all the “Sold” signs in yards to market to this group. It’s really as easy as 1-2-3…
- Make the commitment to systematically pursue these new homeowners on a consistent basis.
- Subscribe to a “New Homeowner” list service that will deliver fresh, responsive names and other contact info to you on a monthly basis.
- Contact these prospects with your compelling marketing message via targeted direct mail, doorhangers and/or other methods of contact.
That’s it! You WILL get response. Recently, an avid MarketSharp user from Virginia experienced the following results with a New Homeowners campaign…
“We purchased the last 6 months of new homeowners in our market for a total of 2,782 records. We mailed this list and did a phone follow-up call. The cost of the advertising campaign was $2225. This marketing campaign resulted in 22 sales for $175,000 in new business so far… but, we are not done yet. Our average sale is $7955.”
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What To Do Next…
To sum up, if you’re “Lookin for Leads”, one of the ‘right places’ to look is to the New Homeowners in your area. You can either put it all together yourself or take advantage of ‘turnkey’ services MarketSharp has to offer that can provide the lists, marketing pieces, messages, etc.
Check out the NEW HOMEOWNER Micro-Marketing info!!
